Collection: 1990s

The worldwide economic recession at the beginning of the 90s resulted in the adoption of minimalism by designers, rejecting the excess of the 1980s, and a quest for authenticity. They started looking at the street to find inspiration in sub-cultures, like the grunge one, a merger of hippy and punk popularized by bands like Nirvana. 

90s silhouettes

- Baggy trousers and floral prints embraced by teens
- Slip dresses, sheer fabrics and a palette of black, grey and white for minimalist looks
- Choker necklace, leather and velvet for a grunge look
- Denim: mom jeans, denim jacket, low-waisted skirts and pants paired with either a crop tops or a turtleneck tops.

90s designers

John Galliano, Alexander McQueen, Gucci, Versace, Prada...
Calvin Klein also characterized the decade with his minimalism and controversial commercials for underwear.

90s icons

1990s was the decade of “top models” elevated to the status of stars, such as Linda Evangelista, Cindy Crawford, Kate Moss, Naomi Campbell.